Joseph Cartman, Richard Ting, "Strategic Mobile Design: Creating Engaging Experiences"
New Riders Press | 2008 | ISBN: 0321580079 | 224 pages | PDF | 3,2 MB
New Riders Press | 2008 | ISBN: 0321580079 | 224 pages | PDF | 3,2 MB
This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
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